Press Release

Canon Unveils in Latin America Its First Smart Camera Set to Transform How Families Photograph

MELVILLE, N.Y., December 1, 2021 – Canon U.S.A., Inc. – Latin America Division, a leader in digital imaging solutions, introduces the PowerShot PICK, a small, smart and friendly camera, which automatically captures high-quality 11.7MP images and 60p Full HD video. Part of Canon’s continued commitment to redefining imaging technology, the PowerShot PICK’s smart features such as automatic capture of still imagery and video are set to reimagine how families capture memories. With this clever camera, families can enjoy the moment and still capture it, without having to stay behind the lens.

From family photographers to gadget-lovers, this new intuitive camera incorporates smart functionality to document social events and everyday memories. With automatic capture and priority shooting, the PowerShot PICK is an innovative addition to the home that complements photographers’ existing cameras, and a shining example of Canon’s technology algorithm and the forward-thinking features constantly being added to its product line-up.

Live in the moment with your own personal photographer:

When you want to capture life’s precious moments and be in the shot, the PowerShot PICK is ideal – following the action and framing subjects intelligently to capture natural expressions and reactions. Once switched on, the portable PowerShot PICK can be placed anywhere around the home to take candid shots of everyday moments, while voice command capabilities allow complete hands-free control to capture still images or dynamic videos.

Thanks to the simple yet portable design, USB-C charging and built-in Wi-Fi – which links to smart devices – the compact PowerShot PICK can go anywhere. With intelligent facial recognition features, PowerShot PICK uses auto-subject searching to keep loved ones in the frame and capture photos that otherwise might have been missed. Its 19-57mm focal length range and flexible pan-and-tilt zoom lens offers a broad field of view of 340˚ horizontally and 110˚ vertically to follow the action.

Treasure the everyday:

Look back on a digital scrapbook of candid moments with PowerShot PICK’s iOS and Android app¹ and get recommendations from this clever camera on the strongest shots to keep. These cherished photos and videos are then stored on a memory card for easy upload to a computer. Manually control the camera with the app to compose the perfect shot and capture images from a distance, all without the need to run back and forth to check the device. Families can even customize automatic shooting settings, angle the lens to snap pictures in their own style and select familiar faces within the app to increase priority when shooting. The PowerShot PICK can also double as a webcam with the use of the PC webcam utility app².

PowerShot PICK Key Features:

• Automatic capture of stills and video
• Pan-and-tilt zoom lens, with a range of 340˚ pan and 110˚ tilt and a 19-57mm (equivalent) zoom lens
• Recognition technology with the ability to prioritize certain faces
• Manual control and image management via the Connect app for Mini PTZ Cam
• Wi-Fi and Bluetooth® make connecting to smartphones and tablets easy³

To learn more about the PowerShot PICK, please visit www.cla.canon.com.

For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.

About Canon U.S.A., Inc.:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and is one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact cla_pr@cla.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.

1. Users must install the Connect app for Mini PTZ Cam.

2. Users need to install the Wireless Webcam Utility for Mini PTZ cam.

3. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners. Requires smart device to be equipped with Bluetooth version 4.0 (or later). Also requires smart device to be using operating system iOS 8.4 (or later) or Android 5.0 (or later).