Press Release

Canon Introduces its Most Affordable, Compact, and Lightweight EOS R Camera Ever in Latin America: The EOS R100

The Company Also Announced the Wide-Angle “Pancake” Style RF 28mm f/2.8 STM Lens

MELVILLE, NY, May 24, 2023 – Canon U.S.A., Inc. – Latin America Market, a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF 28mm f/2.8 STM lens, two new affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills.

The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF 28mm f/2.8 STM lens, which was also announced today.

The Canon RF 28mm f/2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast Full-Frame and APS-C camera users. Key features of the new lens include:

• Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x
• Retracting feature that helps to shorten the overall length of the lens
• Circumferential manual focus mode/control ring selector
• Gear-type STM motor providing smooth autofocusing while capturing video
• Built-in Control Ring provides quick access to multiple camera controls
• 7-blade circular aperture helps to provide beautifully blurred background and bokeh

To learn more about the EOS R100 and RF 28mm f/2.8 STM please visit www.cla.canon.com.

For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.

About Canon U.S.A., Inc.:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2022 has ranked in the top-five overall in U.S. patents granted for 37 consecutive years† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Market, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact cla_pr@cla.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.